Unpacking the King Archetype: A Jungian Analysis of Paul, the Gazette Owner in Ricky Gervais’ After Life
The King Archetype: A Heart-Centered Leader
In the realm of After Life, Paul (Peter Egan), the owner of the Tambury Gazette, embodied the King archetype. He created a platform for journalists to converge, share stories, and make a living. But what truly defined Paul as a King was his ability to listen, to see things from his employees’ perspective, and to understand their pains. He wore his heart on his sleeve, sharing his own desires and vulnerabilities, like his longing for a partner to share the rest of his life with. When Matt, the persona, struggled to manage the kingdom, Paul’s shadow, Tony, inspired by Sandy’s (the Maiden of Hope) heartfelt plea, took the reins and restored balance to the kingdom. He also helped Paul achieve his heart’s desire – finding love and companionship.
The King’s heart is not just a symbol of power, but a vessel for compassion, empathy, and connection. –

Paul’s leadership was a testament to the King archetype’s ability to create a sense of community, foster growth, and inspire loyalty. His legacy continued through Tony, who ensured the Tambury Gazette remained a beacon of hope and storytelling.
Moreover, the King archetype is flexible and adaptable, evolving with the changing tides of life. As we grow older or as circumstances shift, our priorities may change, and what once drove us may no longer be the dominant force. For Paul, Tony helped him see that the Tambury Gazette was more than just a profitable venture – it was a platform that gave people a voice, fostered connection, and provided a sense of community. This realization allowed Paul to transcend his initial focus on profit and embrace a more heart-centered approach to leadership.
Examples:
– Paul’s listening skills and empathy represent the King’s ability to understand and relate to others.
– His vulnerability in sharing his personal desires shows the King’s willingness to be open and authentic.
– Tony’s takeover and restoration of balance embody the Divine King archetype’s benevolent leadership.
– Sandy’s plea to Tony represents the Maiden of Hope’s role in inspiring action and nurturing growth.